Radical human centricity : fulfilling the promises of innovation research /: fulfilling the promises of innovation research. (2022)
- Record Type:
- Book
- Title:
- Radical human centricity : fulfilling the promises of innovation research /: fulfilling the promises of innovation research. (2022)
- Main Title:
- Radical human centricity : fulfilling the promises of innovation research
- Further Information:
- Note: Paul Hartley.
- Authors:
- Hartley, Paul
- Contents:
- Acknowledgements; Foreword by Alexander Manu; Introduction; Part 1: The Critique – Chapter 1 – The Need for Real Research; Chapter 2 – Reclaiming Ethnography; Chapter 3 – Rethinking Commercial Research; Part 2: Core Considerations – Chapter 4 – Beyond Empathy; Chapter 5 – The World as It Is; Chapter 6 – Radical Storytelling; Part 3: The RHC Approach – Outline of the RHC Process; Scope; The Idea; Observe; Understand; Generate; Notes on Activation; Conclusion; References; Index.
- Publisher Details:
- Place of publication not identified : Anthem Press
- Publication Date:
- 2022
- Extent:
- 1 online resource (250 pages)
- Subjects:
- 658.575
Design -- Human factors
Design -- Anthropological aspects
New products -- Management - Languages:
- English
- ISBNs:
- 9781839985706
1839985704 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.714296
- Ingest File:
- 14_026.xml