Radical human centricity : fulfilling the promises of innovation research /: fulfilling the promises of innovation research. (2022)

• Record Type: Book
• Further Information: Note: Paul Hartley.
• Authors: Hartley, Paul
• Contents: Acknowledgements; Foreword by Alexander Manu; Introduction; Part 1: The Critique – Chapter 1 – The Need for Real Research; Chapter 2 – Reclaiming Ethnography; Chapter 3 – Rethinking Commercial Research; Part 2: Core Considerations – Chapter 4 – Beyond Empathy; Chapter 5 – The World as It Is; Chapter 6 – Radical Storytelling; Part 3: The RHC Approach – Outline of the RHC Process; Scope; The Idea; Observe; Understand; Generate; Notes on Activation; Conclusion; References; Index.
• Publisher Details: Place of publication not identified : Anthem Press
• Publication Date: 2022
• Extent: 1 online resource (250 pages)
• Subjects: 658.575; Design -- Human factors; Design -- Anthropological aspects; New products -- Management
• Languages: English
• ISBNs: 9781839985706; 1839985704
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.