Big data analytics : digital marketing and decision-making /: digital marketing and decision-making. (2022)

• Record Type: Book
• Further Information: Note: Edited by Mansaf Alam, Kiran Chaudhary.
• Editors: Alam, Mansaf; Chaudhary, Kiran
• Contents: Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs Muhammad Nawaz Tunio, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making Ezeifekwuaba Tochukwu Benedict Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators Pankaj Kakati and Saifur Rahman Chapter 4 Prediction of Marketing by the Consumer Analytics C.C. Jayasundara Chapter 5 Web Analytics for Digital Marketing Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa Chapter 6 Smart Retailing: A Novel Approach for Retailing Business Ghanshyam Parmar Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies Sapna Sood Chapter 8 Smart Retailing in Digital Business S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M. Chapter 9 Business Analytics and Performance Management in India Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna Seema Khanum, Rajiga S.V., Mathanprasad L., M. Gunasekaran, and Firos A.
• Edition: 1st
• Publisher Details: Boca Raton : Auerbach
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.872; Electronic commerce; Decision making; Big data
• Languages: English
• ISBNs: 9781000755787; 9781000755619; 9781003307761
• Related ISBNs: 9781032310305
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.