The 7 secrets of creative radio advertising. (2013)

• Record Type: Book
• Other Titles: Seven secrets of creative radio advertising
• Further Information: Note: Tony Hertz.
• Authors: Hertz, Tony
• Contents: Introduction A bit about meThe starting pointSecret #1 -- Find a Feeling Secret #2 -- Begin with a Picture Secret #3 -- Think About The Person Secret #4 -- One Ad, One message Secret #5 -- Stand in a Different Place Secret #6 -- Characters Not Voices Secret #7 -- Produce with Passion The Wrap UpWhat people have said about Tony's Workshops The Scripts
• Publisher Details: St Albans, Herts, UK : Panoma Press
• Publication Date: 2013
• Extent: 1 online resource (176 pages), color illustrations
• Subjects: 659.142; Radio advertising; Advertising; Advertising industry; Radio; Radio and television industry; Radio scripts; Radio advertising; Electronic books
• Languages: English
• ISBNs: 1909623237; 9781909623231
• Related ISBNs: 1908746653
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.