B2B social selling strategy : connect with customers, build relationships and drive sales /: connect with customers, build relationships and drive sales. (2022)

• Record Type: Book
• Further Information: Note: Julie Atherton.
• Authors: (Business strategist), Atherton, Julie
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction: How To Use This Book; Chapter - 02: The Modern B2B Sales Challenge: Who Sells, How They Do It And Why It Works; Chapter - 03: Getting Started: Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter - 04: Networked Audiences: Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter - 05: The Interdependent Brand: Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter - 06: Campaigns: How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter - 07: Campaigns: Building And Implementing A B2B Social Selling Plan; Chapter - 08: B2B Social Selling Tools: How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter - 09: Using B2B Social Media Influencers: Making The Most Of Influencer Relationships; Chapter - 10: Monitoring And Measurement: Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter - 11: Social Transformation: Creating A B2B Social Selling Culture In Your Business
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.804; Industrial marketing; Selling; Social media -- Economic aspects
• Languages: English
• ISBNs: 9781398604605
• Related ISBNs: 9781398604612; 9781398604490
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.