Introduction to digital media design : transferable hacks, skills and tricks /: transferable hacks, skills and tricks. (2022)

• Record Type: Book
• Further Information: Note: David Leicester Hardy.
• Authors: Hardy, David Leicester
• Contents: Introduction: Convergence with Tech, Divergence of Media - Progress of graphic design- Rationale and objectives of the book 1. User Interface and Digital Design - Familiar controls, their uses and variations - Text and object size for screen and target size for touch controls - Hierarchy and visual flow in digital design - Strategic use of color and texture - Signal-to-noise ratio in headings, descriptors, commands, etc. - Methods of overlaying text on images - How to reduce visual clutter using modularity and affordance - Interface design process from sketch to high-fidelity product 2. User Experience and Strategy - Rapid prototyping processes and workflow - User research and creation of personas - Data-driven design and experiential praxis - User-centered design that considers empathy and psychology - Screen sizes and performance / task hierarchy - Gestalt theory for functional elements 3. Animation and Motion Graphics - Motion design principles - 2D animation in 3D space - Five basic transformations - Pacing, audio integration, and transitions - Digital storytelling as an emotionally compelling and engaging format - Uses and final output for animation and motion graphics 4. Interaction Design - IxD's relationship to UI - Extending animation for user-interfaces - Microinteraction description and process - Delighting users through perceived tactile experiences - Intuitive systems and patterns - Various methods for prototyping interactions 5. Design for the Web - Layout strategy for various viewport widths - Important takeaways in quickly learning HTML (structure) and CSS (styling) - The concept of semantic mark-up, and how it bolsters visual design - Creative coding and how to quickly iterate 'in the browser' - How to design in chunks using the sandwich technique - Tips for designing something that's actually possible to build with code 6. Virtual, Augmented, and Mixed Reality - Conceptualizing virtual experiences for brand / business objectives - Calculating field of motion and periphery - Designing UI with proximity in mind - Workflow beginning from a popular design software - Overview of 3D development platform - Outline of ARkit and Swift technologies Epilogue: Standing on the precipice - Recap the tenets of working in a multidisciplinary way - Predictions for the next 10-15 years - Wrap-up.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2022
• Extent: 1 online resource, illustrations (colour)
• Subjects: 302.231; Digital media -- Design; Computer graphics
• Languages: English
• ISBNs: 9781350104945; 9781350104952
• Related ISBNs: 9781350104938
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.