How to persuade : the skills you need to get what you want /: the skills you need to get what you want. (2022)

• Record Type: Book
• Further Information: Note: Michelle Bowden.
• Authors: Bowden, Michelle
• Contents: About the author xi Thank you! xiii Introduction: Welcome to this book xv Part I: How persuasive are you? 1 1. Why be persuasive? 3 2. Are you turning people off? 9 3. You cannot not influence! 17 4. Persuasion versus manipulation 25 5. The four persuasive types 33 Part II: Understanding the types and working out which one to use when 57 6. Type 1: The Wise Owl 59 7. Type 2: The Commanding Eagle 107 8. Type 3: The Friendly Budgie 161 9. Type 4: The Captivating Peacock 213 Part III: Perfecting your pitch process and bringing it all together 265 10. Perfecting your next bid or pitch 267 11. And now it’s up to you 277 Other titles and resources by Michelle Bowden 281 Appendix: Summary of the four persuasive types 283 Index 289
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 303.342; Persuasion (Psychology)
• Languages: English
• ISBNs: 9781119891888
• Related ISBNs: 9781119891871
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.