In good conscience : do the right thing while building a profitable business /: do the right thing while building a profitable business. (2022)

• Record Type: Book
• Further Information: Note: Nicholas Ind, Oriol Iglesias.
• Authors: Ind, Nicholas; Iglesias, Oriol
• Contents: 1 Introducing Conscience: The Structure of the Book. The Power of Conscience: From Wedgwood to Chocolonely. Becoming Conscientious. The Content. 2 What Is Conscience? And Why Does It Matter?. Defining Conscience. Where Conscience Goes Wrong. Why Conscience Matters. Conclusion. 3 The Business of Conscience. Soneva: Integrating Conscience. Soneva's Slow Life. Putting Conscience at the Core. The Attributes of a Business with a Conscience. Fair. Open. Responsible. Becoming a Business with a Conscience. Conclusion. 4 Building a Driving Conscience. The Corporate Purpose. Unilever and the Three Levels of Purpose. The Corporate Principles. The Benefits of a Driving Conscience. Driving Conscience. Uncovering the Corporate Heritage. Embracing Stakeholder Co-creation. Conclusion. 5 Embedding Conscience. Conscience as a Strategic Guide: La Casa de Carlota. Curating Conscience. How Oda Curates Conscience. How to Embed Conscience. Embedding Conscience in Value Creation Processes. Embedding Conscience into Targets and Metrics. Embedding Conscience into Culture. Conscience and Ecosystems of Change. The Power of Power with: Embedding Conscience Through Participation. Power with Diversity and Inclusion. HP's Commitment to Equality. Conclusion. 6 Fostering Conscientious Innovation. Bringing Rest to the World: Conscientious Innovation at Auping. Four Conscientious Innovation Strategies. Built to Last: Slow but Agile Business Models. Cowboys and Spaceships: Circular Business Models. Repair, Resale and Rental: Extending Business Models. Making Lives Better: Business Models with Social Impact. The Three Enablers of a Conscientious Innovation Strategy. Digitalization. Servitization. Co-creation. Conclusion. 7 Communicating and Demonstrating Conscience. Helping Stakeholders Make Good Choices. Know Your Audience. Own the Issue. Tell the Story. Using Conscience as a Differentiator. Conscientious Communication with Financial Audiences. Conclusion. 8 Leading with Conscience. Strategic Paradoxes and Leadership Styles. The Role of the Leader with a Conscience. The Traits of Leaders with a Conscience. How Can One Develop Leaders with a Conscience?. Going Beyond the Leader of the Moment. Conclusion. 9 It's Up to You. Taking Responsibility. Thinking Critically. Practising Transparency. Focusing on People. How to Think Different. Index.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.408; Social responsibility of business; Corporate culture; Branding (Marketing)
• Languages: English
• ISBNs: 9783031093388
• Related ISBNs: 9783031093371
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.