Airimagination : extending the airline business boundaries /: extending the airline business boundaries. (2022)

• Record Type: Book
• Further Information: Note: Nawal K. Taneja.
• Authors: Taneja, Nawal K
• Contents: Contents Foreword Doreen Burse Senior Vice President Worldwide Sales, United Airlines Foreword Stephen Fitzpatrick CEO, Vertical Aerospace Foreword Christoph Klingenberg Head of Operational Excellence at Deutsche Bahn Foreword Boet E.J. Kreiken Executive Vice President, KLM Customer Experience, and former CEO, KLM Cityhopper Foreword Le Hong Ha President and CEO, Vietnam Airlines Foreword Luis Maroto President and Chief Executive Officer, Amadeus IT Group Foreword Chang-Hyeon Song President, Hyundai Motor Group, and Founder and CEO, 42dot Foreword Dee K. Waddell Managing Partner, Global Industry Leader, Travel & Transportation Industries, IBM Corporation Acknowledgments Chapter 1 What if airlines adapted to consumer lifestyle changes? Implications for Airlines Outline of Chapters Notes Chapter 2 What if airline products were reengineered? Short-Term Improvements in the Core Product Clean-sheet scheduling Scheduling for profitability AND reliability Producing operations-friendly schedules Improving forecast accuracy Dynamic scheduling Medium-Term Improvements in the Core Product Door-to-Door travel Small electric aircraft Air taxis Long-Term Improvements in the Core Product Supersonic aircraft Hyperloop vehicles Hydrogen-Powered aircraft Highlights Notes Chapter 3 What if airlines rethought their revenue approach? Traditional Revenue Approach Offer Management New Pricing/Revenue Management Techniques Seat buy-back Ancillary pricing optimization/Revenue management Customer Choice Model Dynamic pricing Offer revenue management Network Planning/Revenue Management Integration Real-time revenue management Artificial Intelligence (Algorithms) Strategic pricing Next generation revenue management Selling differently Selling more products on airline.com as a natural retail channel New pricing schemes Better shopping displays In-flight shopping NDC and distribution Highlights Notes Chapter 4 What if airlines reimagined and redefined customer experience? Customer service vs. customer experience Two Insightful Examples Amazon DBS Bank Personalization Challenges Opportunities Digital Experience AI and Machine Learning Highlights Notes Chapter 5 What if the aviation industry contributed no carbon emissions? Developments relating to climate change Sustainable Aviation Fuels (SAFs) The Net-Zero by 2050 scenario Implications on airlines Making sustainability the core of an airline’s business strategy Highlights Notes Chapter 6 What if airlines could do more with less? Collaborating by design Building digital resiliency capabilities Strategizing for positional superiority Highlights Notes Chapter 7 What if airlines could truly differentiate themselves? Applying the principles in practice JetBlue Airways Alaska Airlines Characteristics of Agility Airlines Reliability of Network and Schedule Planning Revenue and Offer Management Designing Customer Experience through a Holistic Approach Sustainability Competitive Advantage Doing More with Less Notes Chapter 8 Thought Leadership Pieces The Unifying Nature of Customer Choice Jim Barlow, Senior Vice President, Network Planning Solutions, Amadeus IT Group Turning Air into Magic Evert de Boer, Managing Partner, On Point Loyalty The Operation’s Support for A New Airline Customer Proposition Christopher Gibbs, Senior Advisor, Navier Consulting, Former Engineering Director at Cathay Pacific Airways, and Group Director at HAECO Everything will remain different– a different view on change Peter Glade, Chief Commercial Officer, SunExpress Airlines Stop Playing Copycat Glenn Hollister, Vice President Sales Strategy & Effectiveness, United Airlines Enhancing Revenue Management Analyst Effectiveness with Human-Machine Symbiosis: Learning to Work with Machines Jason Kelly, CEO, Kambr, An Amadeus Company Whatever you do, start with the customer Jordie Knoppers, Customer Journey Manager Seamless Travel & Biometrics, KLM Royal Dutch Airlines Creating unexpected compelling experiences to increase bookings and ancillary revenues Kerstin Lomb, Partner/Leader Customer Transformation Marketing EMEA, IBM Corporation What if airports changed into mobility hubs? Michaela Schultheiß-Münch, Vice President Market Research and Business Analytics, and Dr. Jennifer Berz, Senior Project Manager Corporate Strategy & Digitalization, Fraport AG, Frankfurt Airport Services Worldwide A New Dynamic Approach to Network Planning Philippe Puech, Director, Domestic Network Planning, American Airlines Making Clean-Sheet Scheduling Real Renzo Vaccari, Senior Vice President, Sky Suite, Amadeus IT Group About the author Index
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 387.7; Airlines
• Languages: English
• ISBNs: 9781000773637; 9781000773569; 9781003332824
• Related ISBNs: 9781032327464
• Notes: Note: Description based on CIP data; resource not viewed.
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