The valuation of digital intangibles : technology, marketing, and the metaverse /: technology, marketing, and the metaverse. (2022)

• Record Type: Book
• Other Titles: The Valuation of Digital Intangibles: Technology, Marketing and Internet
• Further Information: Note: Roberto Moro Visconti.
• Authors: Moro Visconti, Roberto
• Contents: Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The Valuation of Intangible Assets: An Introduction.- Chapter 3: Digital Scalability and Growth Options.- Part II - Technology.- Chapter 4: The Valuation of Know-How.- Chapter 5: Patent Valuation.- Chapter 6: The Valuation of Technological Startups.- Chapter 7: The Valuation of Software and Database.- Chapter 8: The Valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The Valuation of Trademarks and Digital Branding.- Chapter 10: The Valuation of Newspaper Headings and Digital Media.- Part IV: Internet and the Metaverse.- Chapter 11: Domain Name Valuation.- Chapter 12: The Valuation of Mobile Apps.- Chapter 13: Big Data Valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet Companies, Videoconference, and Social Networks.- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions.- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation.- Chapter 18: Metaverse.- Chapter 19: Cloud Storage Valuation.- Chapter 20: The Valuation of Digital Platforms.- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues.- Chapter 21: Goodwill Valuation.- Chapter 22: Portfolio of Intangibles and Royalty Companies.- Chapter 23: Digitalization and ESG-Drive Valuation.- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.
• Edition: Second edition
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 338.5; Intangible property -- Valuation
• Languages: English
• ISBNs: 9783031092374
• Related ISBNs: 9783031092367
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.