Managing cultural joint ventures : an identity-image view /: an identity-image view. (2022)

• Record Type: Book
• Further Information: Note: Tanja Johansson, Annukka Jyrämä, Kaari Kiitsak-Prikk.
• Authors: Johansson, Tanja; Jyrämä, Annukka; Kiitsak-Prikk, Kaari
• Contents: 1. Introduction Part I Managing the Multiple Identities of Cultural Joint Ventures 2. Multiple Organizational Identities Within Cultural Joint Ventures 3. Managing Interorganizational Identities 4. Cases and Managerial Implications of Cultural Joint Ventures Part II Managing the Multiple Images and Brand Relationships of Cultural Joint Ventures 5. Multiple Brand Identities and Images in Cultural Joint Ventures 6. How to Manage and Join Multiple Brands 7. Cases and Managerial Implications Part III Bridging the Multiple Identities and Images of Cultural Joint Ventures 8. Components of an Identity-Image View of Cultural Joint Ventures 9. Organisational Structure, Culture, and Practices – Enabling or Hampering Boundary Crossing 10. Facing the Challenges in Cultural Joint Ventures - Managerial Implications 11. Capturing the Joint and Separate Organisational Identities, Brands and Practices 12. Cases and Managerial Implications of Cultural Joint Ventures Part IV Future of Cultural Joint Ventures 13. Key Future Trends for Cultural Joint Ventures Part V Final Words 14. Concluding on the Key Points 15. Towards a Model on Identity-Image Management of Cultural Joint Ventures
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.044; Joint ventures -- Management; Cultural industries; Business networks
• Languages: English
• ISBNs: 9781000780505; 9781000780406; 9780429273919
• Related ISBNs: 9780367222260
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.