Digital marketing outreach : the future of marketing practices /: the future of marketing practices. (2022)

• Record Type: Book
• Further Information: Note: Edited by Kavita Sharma and Swati Aggarwal.
• Editors: Sharma, Kavita, 1963-; Aggarwal, Swati
• Contents: Introduction Part 1: Understanding Digital Consumers Chapter 1: Revisiting Antecedents of Consumers’ Perceptions towards Viral Marketing: A Scale Validation Approach Balpreet Kaur, Rishi Raj Sharma and Rama Bhardwaj Chapter 2: Influencer Marketing: Its Antecedents & Behavioural Outcomes Monika Bansa, and Nupur Bhati Chapter 3: An Empirical Study of Customer Satisfaction and Customer Loyalty Intentions for Payment Banks Kunal and Tejinder Sharma Chapter 4: Webrooming Behaviour: Concept & Its Linkages Megha Rawat Chapter 5: Online Impulse Buying and Its Antecedents Sarita Devi Chapter 6: Prospects and Challenges of Digital Marketing Sheetal Kapoor Part-2: Social Media for Social Causes Chapter 7: Effect of Communicating Corporate Social Responsibility Through Social Media on Brand Image Simmi Dhyani and Meenakshi Sharma Chapter 8: Influence of Political Brand Value on Social Media Activities Shveta Kalra and Neha Singhal Chapter 9: Telemedicine: An Innovation Growing Indispensable Shanu Jain Part 3: Future Prospects of Digital Marketing Chapter 10: Social Media Advertising: Concept, Contemporary Trends and Implications Emmanuel Elioth Lulandala Chapter 11: Social Commerce - An Effective Distribution Strategy Rutika Saini Chapter 12: App Based Cab Services: Issues and Challenges in Indian Context Garima Jain Index
• Edition: 1st
• Publisher Details: New Delhi : Routledge India
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.8720954; Internet marketing -- India; Electronic commerce -- India
• Languages: English
• ISBNs: 9781000640441; 9781000640410; 9781003315377
• Related ISBNs: 9780367137502
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.