Advertising Creative : Strategy, Copy, and Design /: Strategy, Copy, and Design. (2022)

• Record Type: Book
• Further Information: Note: Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.
• Authors: Altstiel, Tom; Grow, Jean M; Augustine, Dan; Jenkins, Joanna L
• Contents: Chapter 1 Creativity: Concept Still Rules; Chapter 2 Strategy and Branding: Putting a Face on a Product; Chapter 3 Ethical and Legal Issues: Doing the Right Thing for the Right Reasons; Chapter 4 Diverse Audiences: Not So General Anymore; Chapter 5 International Advertising: It’s a Global Marketplace; Chapter 6 Ideation: How to Think About Advertising; Chapter 7 Design Fundamentals: Not the How, the Why; Chapter 8 Streaming Media: Creating and Controlling Content; Chapter 9 Web Strategy: Copy, Content and Design; Chapter 10 Social and Mobile Marketing: You Can Take it with You; Chapter 11 Print: Writing for Reading; Chapter 12 Support Media: Everyone Out of the Box; Chapter 13 Direct Marketing: Hitting the Bull’s-Eye; Chapter 14 Business-to-Business: Selling Along the Supply Chain; Chapter 15 Campaigns: Putting it all Together; Chapter 16 Survival Guide: Landing or creating your first job and thriving
• Edition: 6th
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2022
• Extent: 1 online resource (384 pages)
• Languages: English
• ISBNs: 9781071846643; 1071846647
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.