Advanced theory and practice in sport marketing. (2022)

• Record Type: Book
• Authors: Schwarz, Eric C; Brannigan, Kyle J; Cattani, Kevin P; Hunter, Jason D
• Other Names: Schwarz, Eric C
• Contents: Prologue: Introduction to the Theory and Practice of Sport Marketing Part I: Overview of the Sport Marketing Ecosystem 1. Situation Analysis of Sport Marketing 2. Developing the Strategic Sport Marketing Structure Part II: Identifying Sport Marketing Opportunities 3. Research and Analytics-Driven Information Systems 4. Understanding Sport Consumer Behavior Part III: Responding to the Sport Marketplace – Product, Price, and Positioning Strategies 5. Product and Service Design and Quality 6. Pricing Structures and Strategies 7. Positioning and Distribution of Products and Services Part IV: Sport Marketing Communications and the Promotions Mix 8. Branding and Sport Brand Management 9. Sales and Customer Service 10. Sport Marketing Partnerships: From Prospecting to Activation 11. Non-Digital Communications and the Sport Promotional Mix 12. Digital Marketing Communications and Technologies Part V: Emerging Concepts in Sport Marketing 13. Generating Impacts through Destination Sport Marketing 14. Emotional Intelligence in Sport Marketing Epilogue: Covid-19 and Post-Pandemic Sport Marketing
• Edition: Fourth edition
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 796.0698; Sports -- Marketing
• Languages: English
• ISBNs: 9781000622980; 9781000622713; 9781003230717
• Related ISBNs: 9781032137643; 9781032137537
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.