The pricing model revolution : how pricing will change the way we sell and buy on and offline /: how pricing will change the way we sell and buy on and offline. (2022)

Record Type:
Book
Title:
The pricing model revolution : how pricing will change the way we sell and buy on and offline /: how pricing will change the way we sell and buy on and offline. (2022)
Main Title:
The pricing model revolution : how pricing will change the way we sell and buy on and offline
Further Information:
Note: Danilo Zatta.
Authors:
Zatta, Danilo
Contents:
Introduction of the Author Part I: PRICE MODEL REVOLUTION 1. Monetization as a priority Part II: NEW APPROACHES TO MONETISATION 2. Pay per use 3. Subscription 4. Outcome-based pricing 5. Psychological pricing 6. Dynamic pricing 7. Artificial intelligence-based pricing 8. Freemium 9. Sympathetic pricing 10. Participative pricing 11. Neuropricing Part III: HOW TO WIN 12. Succeeding with new price models Notes About the Author Index
Edition:
1st
Publisher Details:
Hoboken : John Wiley & Sons, Inc
Publication Date:
2022
Extent:
1 online resource
Subjects:
658.816
Pricing
Languages:
English
ISBNs:
9781119901150
Related ISBNs:
9781119900573
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.768162
Ingest File:
19_009.xml