Non-fungible tokens (NFTs) : examining the impact on consumers and marketing strategies /: examining the impact on consumers and marketing strategies. (2022)

Record Type:
Book
Title:
Non-fungible tokens (NFTs) : examining the impact on consumers and marketing strategies /: examining the impact on consumers and marketing strategies. (2022)
Main Title:
Non-fungible tokens (NFTs) : examining the impact on consumers and marketing strategies
Further Information:
Note: Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso.
Authors:
Sestino, Andrea
Guido, Gianluigi
Peluso, Alessandro M, 1978-
Contents:
IntroductionChapter 1. A review of the concept of NFTs in marketingChapter 2. How Materialism Influences the Purchase of NFT-Based ArtworksChapter 3. The Role of Consumer Innovation in Buying Fashion NFTsChapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical SettingConclusions.
Publisher Details:
Basingstoke : Palgrave Macmillan
Publication Date:
2022
Extent:
1 online resource, illustrations (black and white)
Subjects:
658.872
NFTs (Tokens)
Electronic commerce
Cryptocurrencies
Blockchains (Databases)
Languages:
English
ISBNs:
9783031072031
Related ISBNs:
9783031072024
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.710542
Ingest File:
13_036.xml