Marketing higher education : understanding how to build and promote the university brand /: understanding how to build and promote the university brand. (2022)

• Record Type: Book
• Further Information: Note: Paul Sergius Koku.
• Authors: Koku, Paul Sergius, 1955-
• Contents: 1 Marketing in Universities 2 Market Segmentation 3 Higher Education as a Product 4 Pricing Issues 5 Location and a University 6 Promoting and Advertising Universities 7 Personal Selling of a University 8 Competition and Innovations in Higher Education 9 Names and Name Change – University Brand Management 10 The Eduscape : The University Experience 11 Internationalization of Universities 12 The Expansion of Private Universities 13 Regulatory Issues in Higher Education
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 378.101; Universities and colleges -- Marketing; Education, Higher -- Marketing; Branding (Marketing)
• Languages: English
• ISBNs: 9781000617603; 9781000617597; 9781003160267
• Related ISBNs: 9780367749170; 9780367749194
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.