The conversion code : stop chasing leads and start attracting clients /: stop chasing leads and start attracting clients. ([2022])

• Record Type: Book
• Further Information: Note: Chris Smith.
• Authors: Smith, Chris, 1979-
• Contents: Cover -- Title Page -- Copyright Page -- Contents -- Preface: The Global Impact of The Conversion Code and What's New in the Second Edition -- Introduction: How I Created The Conversion Code -- Disclaimer: How to Read The Conversion Code -- How You Should Crack The Conversion Code -- The Conversion Code Creeds -- Section I How to Do Marketing That Attracts High-Quality Leads -- Chapter 1 The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code) -- Chapter 2 How to Use Your Website to Attract High-Quality Leads How to Know If Your Website Is Working -- How to Build a Website That Builds Trust and Captures Leads -- How to Quickly Turn Your Website into a Lead-Generating Machine -- Proven Ways to Capture Leads on Your Website without Being (Too) Annoying -- The Impact of Personalization on Lead Conversion -- The Impact of Live Chat on Lead Conversion -- Chapter 3 How to Build Landing Pages That Capture High-Quality Leads -- The Microwave Mindset -- Nine Key Elements Every Landing Page Should Include -- Landing Page-Less Leads Chapter 4 Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads) -- The Impact of Taking Blogging Seriously -- The Robots Can Write -- What Top-Performing Blog Posts Include -- How I Turn Every Blog Post into a Dozen Additional Pieces of Content -- What Should You Blog About? -- Guest Blogging -- Your Content Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines -- Chapter 5 How to Optimize Your Content for Lead Generation, Social Media, and Search Engines -- Optimizing Your Content for Lead Generation Nine Examples of Lead Magnets for Your Landing Pages -- Do Not Overthink What Your Lead Magnets Should or Could Be -- Optimizing Your Content for Social Media -- Optimizing Your Content for Google AKA SEO -- Should You Focus on Ads, Marketing, or Brand? -- Chapter 6 Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads -- Facebook Profile Pro Tips -- Facebook's Algorithm -- The Top Four Reasons Why We See What We See in Our Facebook (and Other Social Media) Newsfeeds -- Where to Find Great Content to Share from Your Facebook Profile Timing and Frequency That Get the Maximum Impact for Your Facebook Posts -- Thanks, Chris, I Appreciate That -- HBD = WTF -- Get More Comments, Right Now -- Facebook Fishing: How to Book Three Appointments Right Now (and Every Day) Using Messenger -- People Are Sharing-Here's a Clever Way to Show You Care -- Rebumping Old Posts Using "On This Day" -- Comments Are King -- Finding Leads Using Facebook Groups -- How Do You Find People to Join Your Group or Groups to Join? -- Do You Need a Facebook Page? -- Facebook Ads That Work -- Demand Generation versus Demand Fulfillment
• Edition: 2nd edition completely revised and updated
• Publisher Details: Hoboken, New Jersey : John Wiley & Sons, Inc
• Publication Date: 2022
• Extent: 1 online resource (xxiii, 262 pages), illustrations
• Subjects: 658.8/72; Viral marketing; Telemarketing; Selling; Marketing viral; Télémarketing; Vente; selling; Selling; Telemarketing; Viral marketing; Electronic books
• Languages: English
• ISBNs: 9781119875819; 1119875811; 9781119875826
• Related ISBNs: 111987582X; 9781119875802; 1119875803
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on May 23, 2022).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.