Strategic public relations writing : proven tactics and techniques /: proven tactics and techniques. (2022)

• Record Type: Book
• Further Information: Note: Jim Eggensperger and Jeanne Salvatore.
• Authors: Eggensperger, Jim; Salvatore, Jeanne
• Contents: Chapter 1 Introduction Chapter 2 Creating News Chapter 3 Persuasive PR Writing Chapter 4 Words Matter: Editing Chapter 5 News Releases Chapter 6 Media Kits: Media Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles Chapter 7 Pitching a Story Chapter 8 Editorials and Op-eds Chapter 9 Strategic Social Media Chapter 10 Scripting Videos and Podcasts Chapter 11 Speeches, Presentations and Media Interviews Chapter 12 Blogs, Vlogs, and Newsletters Chapter 13 Infographics and Data Displays Chapter 14 Business Writing: Memos, Emails, Etcetera Chapter 15 Key Elements of a PR Campaign Appendices Campaign Planner Glossary
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 808.066659; Public relations -- Authorship; Public relations
• Languages: English
• ISBNs: 9781000600049; 9781000600001; 9781003248330
• Related ISBNs: 9781032157313; 9781032163871
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.