Emerging dynamics in audiences' consumption of trans-media products : the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand /: the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand. (2021)

• Record Type: Book
• Further Information: Note: Carmen Spanò.
• Authors: Spano, Carmen
• Contents: Cover -- Front Matter -- Half Title -- Title page -- Copyright information -- Contents -- Chapter 1-5 -- Chapter 1 Introduction -- A Complex Media Landscape -- Two Case Studies: Mad Men and Game of Thrones -- Methodology -- Chapter 2 Rethinking Audiences in a Trans-Media, Transnational Age -- The Importance of Researching Audiences -- The Concept of the Audience -- Audiences as "Active Users": Interpretation Theories and Audience Reception Studies -- Audiences and New Media -- Audiences and Media Fandom -- Comparative Audience Studies in the Convergence Era -- Conclusions Chapter 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem -- Mad Men -- Advertising the 1960s: The Notion of "Nostalgia" -- Hidden Identities and Social Masks -- Mad Men's Truth: Between Nostalgia for "A Place that Cannot Be" and Desire for a Time that is Yet to Come -- Official Trans-Media Structure of Mad Men -- Mad Men and Its "Centripetal Complexity" -- Game of Thrones -- Between Fantasy and Realism -- Game of Thrones' Ambivalent Pleasures: All the Nuances of the Human Being -- Official Trans-Media Structure of Game of Thrones Game of Thrones' "Centrifugal Complexity": The Series as a Vehicle for Social Interaction -- Chapter 5 Trans-Media Storytelling and Fans' Modes of Engagement: An Overview -- The "Trans-Media Issue" -- Mad Men Versus Game of Thrones: How Narrative Complexity Matters for Trans-Media -- Where Do We Go From Here? -- End Matter -- Appendix I Survey Questions -- Questions about the TV Shows -- General Questions about the People -- Appendix II Focus Group Topics -- Bibliography -- Index
• Publisher Details: London New York, NY : Anthem Press
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 791.45/72; 302.2345; Television viewers -- Italy; Fans (Persons) -- Italy; Television viewers -- New Zealand; Fans (Persons) -- New Zealand; User-generated content; Social media; Fans (Persons); Social media; Television viewers; User-generated content; Italy; New Zealand; Electronic books
• Languages: English
• ISBNs: 9781785275159; 1785275151; 9781785275166
• Related ISBNs: 178527516X; 1785275143; 9781785275142
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from digital title page (viewed on January 28, 2021).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.