Applying entrepreneurship to the arts : how artists, creatives, and performers can use startup principles to build careers and generate income /: how artists, creatives, and performers can use startup principles to build careers and generate income. (2022)
- Record Type:
- Book
- Title:
- Applying entrepreneurship to the arts : how artists, creatives, and performers can use startup principles to build careers and generate income /: how artists, creatives, and performers can use startup principles to build careers and generate income. (2022)
- Main Title:
- Applying entrepreneurship to the arts : how artists, creatives, and performers can use startup principles to build careers and generate income
- Further Information:
- Note: Paula Landry.
- Authors:
- Landry, Paula
- Contents:
- Table Of Contents List of Table and Figures Preface Acknowledgements About the Author 1. Plan Day Dreaming With Purpose Tools Exercises Goal Setting Defining Your Goals Organization With The Smart Goal Framework Articulating Your Vision Defining The UVP (Unique Value Principle) What’s Your Mission (Statement) 2. Build And Test Brainstorming – Ideas Defining Your Audiences Survey Tools Your MVP – Minimum Viable Product (Or Service) Products & Services Physical Digital Experiences Designing And Creating Your Offering 3. Create With Constraints Time And Money Management Time Money Basic Budgeting Crafting Your Business Model Consider Your Payment Process Find Partners Defining And Locating Your Customers And Audience Organizing Customers & Fans With CRM (Customer Relationship Management) 4. Share With Awareness Beta Testing Marketing (Funnel) Aida Pitching & Storytelling Build Awareness Branding Marketing Fundamentals: The 4 P’s Or SIVA Sales Content Marketing Marketing Budget Customer Acquisition Cost 5. Generate (Feedback) And Launch Launch Timeline Set Up Data And Analytics Business Model Review Cyclicality & Seasonality Earning Revenue And Profitability Terms Funding Sources Why You Should Skip It Multiple Streams Of Income Recurring Revenue Build Once, Sell Many Times 6. Manage And Analyze Administer Your Venture Legal Concepts And Contracts Different Corporate Forms Protecting Your Intellectual Property Record Keeping / Taxes Track And Analyze KPI - The Metrics OfTable Of Contents List of Table and Figures Preface Acknowledgements About the Author 1. Plan Day Dreaming With Purpose Tools Exercises Goal Setting Defining Your Goals Organization With The Smart Goal Framework Articulating Your Vision Defining The UVP (Unique Value Principle) What’s Your Mission (Statement) 2. Build And Test Brainstorming – Ideas Defining Your Audiences Survey Tools Your MVP – Minimum Viable Product (Or Service) Products & Services Physical Digital Experiences Designing And Creating Your Offering 3. Create With Constraints Time And Money Management Time Money Basic Budgeting Crafting Your Business Model Consider Your Payment Process Find Partners Defining And Locating Your Customers And Audience Organizing Customers & Fans With CRM (Customer Relationship Management) 4. Share With Awareness Beta Testing Marketing (Funnel) Aida Pitching & Storytelling Build Awareness Branding Marketing Fundamentals: The 4 P’s Or SIVA Sales Content Marketing Marketing Budget Customer Acquisition Cost 5. Generate (Feedback) And Launch Launch Timeline Set Up Data And Analytics Business Model Review Cyclicality & Seasonality Earning Revenue And Profitability Terms Funding Sources Why You Should Skip It Multiple Streams Of Income Recurring Revenue Build Once, Sell Many Times 6. Manage And Analyze Administer Your Venture Legal Concepts And Contracts Different Corporate Forms Protecting Your Intellectual Property Record Keeping / Taxes Track And Analyze KPI - The Metrics Of Movement Current Clients Versus New Clients Cultivate Community For Motivation … (more)
- Edition:
- 1st
- Publisher Details:
- New York : Productivity Press
- Publication Date:
- 2022
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 700.68
Arts -- Management
Cultural industries -- Management
Entrepreneurship - Languages:
- English
- ISBNs:
- 9781000594720
9781000594706
9781003225140 - Related ISBNs:
- 9781032125602
9781032125572 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.694740
- Ingest File:
- 12_026.xml