Strategic creativity : a business field guide to advertising, branding, and design /: a business field guide to advertising, branding, and design. (2022)

• Record Type: Book
• Further Information: Note: Robin Landa.
• Authors: Landa, Robin
• Contents: 1.Why Strategic Creativity 2. Thinking Creatively 3. Strategically Creative Ideas 4. Strategically Creative Copywriting 5. Strategically Creative Design 6. Branding & Art Direction 7. Diversity, Equity, Inclusion, & Purpose-led Marketing 8. Building a Culture for Results
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 650.1; Creative ability in business; Commercial art; Branding (Marketing); Advertising; Communication in marketing
• Languages: English
• ISBNs: 9781000586640; 9781000586619; 9781003230786
• Related ISBNs: 9781032137803; 9781032137797
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.