Stadia naming rights in sport. (2022)
- Record Type:
- Book
- Title:
- Stadia naming rights in sport. (2022)
- Main Title:
- Stadia naming rights in sport
- Further Information:
- Note: Leah Gillooly, Terry Eddy, Dominic Medway.
- Authors:
- Gillooly, Leah
Eddy, Terry
Medway, Dominic - Contents:
- 1. Introducing Naming Rights Sponsorship 2. Why Do Brands Buy Naming Rights? 3. Activating Naming Rights Sponsorships 4. Fan Reactions to Naming Rights Sponsorship 5. Selecting a Naming Rights Partner 6. The Future of Naming Rights Sponsorship in Sport
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2022
- Extent:
- 1 online resource
- Subjects:
- 796.0698
Stadiums
Sports -- Marketing
Sports facilities -- Law and legislation
Sports facilities -- Planning - Languages:
- English
- ISBNs:
- 9781000635041
9781000635027
9781003111849 - Related ISBNs:
- 9780367630089
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.697411
- Ingest File:
- 12_032.xml