Managing visitor attractions. (2022)

• Record Type: Book
• Further Information: Note: Edited by Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill.
• Editors: Fyall, Alan; Garrod, B (Brian); Leask, Anna; Wanhill, Stephen
• Contents: Part I: The Nature and Role of Visitor Attractions The Nature and Role of Visitor Attractions Anna Leask The Market for Visitor Attractions Ann Hartl Part II: The Development of Visitor Attractions The Visitor Attraction Development Process Stephen Wanhill Visitor Attraction Concept, Market Feasibility and Site Selection Stephen Wanhill Financial Management for Visitor Attraction Projects Stephen Wanhill Visitor Attraction Success and Failure Ann Hartl and Stephen Wanhill Part III: Managing Visitor Attractions The Role of the Visitor Attraction Manager Brian Garrod Operations Management for Visitor Attractions Peter Robinson Managing Visitor Impacts at Visitor Attractions Brian Garrod Managing Safety, Security and Risk at Visitor Attractions Marcus Hansen Managing Human Resources for Visitor Attractions Norma D’Annunzio-Green Managing Temporal Variation at Visitor Attractions Philip Goulding and Gill Pomfret Interpretation and Visitor Attractions Gianna Moscardo Themed Attractions and Storytelling Carissa Baker Part IV: Marketing Visitor Attractions Attraction Marketing Strategies Ady Milman Attraction Marketing Management Jeffrey T. Weinland and Scott J. Smith Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach Alan Fyall and Connor Schrils Digital and Social Media Marketing for Visitor Attractions Bill Zanetti Managing Universal Attraction Brands Sean Bliznik Part V: Cases National Botanic Garden of Wales Stephen Wanhill Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina Jeffrey T. Weinland and Scott J. Smith Overtourism at Natural Attraction Sites AJ Templeton Interpretation at Heritage Sites: Culloden Battlefield, UK Ellis Urquhart New Attraction Development: Grand Egyptian Museum, Giza, Egypt Mostafa Selima Augmented Reality in Heritage Attractions Caroline Scarles and Zainal Abidin Dark Tourism in Latin America: A History of Blood and Conflict Maximiliano Korstanje Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust Marcus Hansen Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa Brendon Knott and Janice Hemmonsbey Historic Royal Palaces: Managing a portfolio of visitor attractions Ann Hartl Managing and Marketing Natural Sites Bruce Prideaux Developing a Masterplan: Elvaston Castle Country Park Peter Robinson and Angela Glithero
• Edition: Third edition
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (colour)
• Subjects: 338.4791068; Tourism -- Management; Recreation -- Management; Tourism -- Marketing
• Languages: English
• ISBNs: 9781000570748; 9781000570724; 9781003041948
• Related ISBNs: 9780367486198; 9780367486136
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.