Entrepreneurship and Small Business. (2022)

• Record Type: Book
• Further Information: Note: Paul Burns.
• Authors: Burns, Paul
• Contents: PART 1 ENTREPRENEURSHIP 1. Entrepreneurship: The social and business revolution 2. The economics of entrepreneurship and public policy3. The entrepreneurial mindset 4. Recognising business opportunities 5. Researching business ideas PART 2 START-UP 6. Lean methodologies and business model frameworks 7. Developing the business model 8. Market segments and value propositions 9. Developing the marketing mix10. Sales and marketing communications11. Setting the legal foundations 12. Developing the operations plan13. Managing risk14. Recruiting and managing people 15. Financial forecasts and control PART 3 GROWTH 16. From entrepreneur to leader17. Developing strategy and the business plan18. Scaling and growth strategies19. Financing the business PART 4 MATURITY 20. Maturity: Success and failure21. Family business22. Corporate entrepreneurship and intrapreneurs.
• Edition: Fifth edition
• Publisher Details: London : Red Globe Press
• Publication Date: 2022
• Extent: 1 online resource (670 pages)
• Subjects: Business & Economics -- Entrepreneurship; Business & Economics -- Small Business; Entrepreneurship
• Languages: English
• ISBNs: 9781352012507; 1352012502
• Related ISBNs: 9781352012521
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.