The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /: how modern businesses find new customers, grow revenue, and deliver exceptional experiences. (2022)

• Record Type: Book
• Further Information: Note: David A. Yovanno.
• Authors: Yovanno, David A
• Contents: Preface: How Modern Partnerships Were Born Part I: Welcome to the Partnership Economy Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships — Featuring Sunbasket & Rastelli’s and Ticketmaster & Spotify Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work—Featuring Booktopia Chapter 3: How Partnerships Can Help You Meet Critical Business Goals—Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys—Featuring Walmart & Multiple Partners Chapter 5: Six Building Blocks of Today's Partnerships—Featuring Harry’s Part II: What Are Modern Partners? Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales—Featuring Ibotta & Kohl’s, Prodege Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play—Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn’t Work Anymore —Featuring Ziff Media Group and Better Homes and Gardens Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time —Featuring Uber, Patagonia, and Target & Samsung Chapter 10: Strategic Business Partnerships: When Two Work as One—Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business—Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce Part III: Get Started in Partnerships Chapter 12: How to Get Your Partnerships Program Started—Featuring Trust & Will and PartnerCentric Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience—Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify Chapter 14: What About Agencies? Your Partners in Partnerships—Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners, and JEB Commerce Part IV: Unleash Your Partnership Potential Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? —Featuring Fanatics Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program—Featuring Lenovo and Blue Nile Chapter 17: What’s Next? Prepare for Future Partnerships—Featuring HubSpot Index
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.044; Strategic alliances (Business); Business networks; Joint ventures
• Languages: English
• ISBNs: 9781119819714
• Related ISBNs: 9781119819707
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.