Hyperconsumption : corporate marketing vs. the planet /: corporate marketing vs. the planet. (2022)

• Record Type: Book
• Further Information: Note: Gerard Hastings.
• Authors: (Professor), Hastings, Gerard
• Contents: Introduction: Human Beings Not Customers Section 1: The Corporate Marketing Machine 1.Original Sin: The Spawning of Corporate Marketing 2.Advertising and the Art of Organised Lying 3.The Machinery of Marketing 4.Grooming the Next Generation 5.Surveillance Capitalism 6.Marketing, Power and the Demise of Democracy Section 2: We Shall Overcome 7.Deep in my Heart 8.We'll Walk Hand in Hand 9.The Whole Wide World Around
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 339.47; Consumption (Economics) -- Environmental aspects; Industrial marketing; Branding (Marketing)
• Languages: English
• ISBNs: 9781000569810; 9781000569773; 9781003268567
• Related ISBNs: 9781032214702; 9781032214641
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.