Nation branding : concepts, issues, practice /: concepts, issues, practice. (2022)

• Record Type: Book
• Further Information: Note: Keith Dinnie.
• Authors: Dinnie, Keith
• Contents: PART 1: Scope and scale of nation branding Chapter 1: The relevance, scope and evolution of nation branding Chapter 2: Nation brand identity, image and positioning Chapter 3: Nation brand equity PART 2: Conceptual roots of nation branding Chapter 4: Nation branding and the country-of-origin effect Chapter 5: Nation branding and national identity Chapter 6: From country-of-origin and national identity to nation branding PART 3: Ethical and pragmatic issues in nation branding Chapter 7: Ethical issues in nation branding Chapter 8: Pragmatic challenges to the nation branding concept PART 4: Current practice and future horizons for nation branding Chapter 9: Elements of nation branding strategy Chapter 10: Future horizons for nation branding
• Edition: Third edition
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 352.748; Nation-state; Place marketing; Branding (Marketing); International relations
• Languages: English
• ISBNs: 9781000564495; 9781000564471; 9781003100249
• Related ISBNs: 9780367569884; 9780367569891
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.