Strategic sport marketing. (2022)

• Record Type: Book
• Authors: Karg, Adam; Shilbury, David, 1958-; Westerbeek, Hans; Funk, Daniel C (Daniel Carl), 1964-; Naraine, Michael L, 1987-
• Other Names: Shilbury, David, 1958-
• Contents: Part I: Introduction 1 Introduction to Sport Marketing Part II: Identification of Sport Marketing Opportunities 2 The Strategic Sport-Marketing Planning Process 3 Sport Consumers 4 Sport Market Research and Strategy Part III: Strategy Determination 5 Sport Brands and Products 6 Sport and Pricing Strategies 7 The Sport Place 8 Sport and Media Distribution 9 Sport Promotion 10 Sport Services: Service Quality and Satisfaction 11 Sport Sponsorship Part IV: Measuring and Managing Sport Marketing Strategy 12 Implementation, Ethics and Future Trends in Sport Marketing
• Edition: Fifth edition
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (colour)
• Subjects: 796.0698; Sports -- Marketing; Sports sponsorship; Sports -- Economic aspects
• Languages: English
• ISBNs: 9781000551204; 9781000551167; 9781003270522
• Related ISBNs: 9781032219097; 9781760878801
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.