Music management, marketing and PR. (2022)
- Record Type:
- Book
- Title:
- Music management, marketing and PR. (2022)
- Main Title:
- Music management, marketing and PR
- Further Information:
- Note: Chris Anderton, James Hannam, Johnny Hopkins.
- Authors:
- Anderton, Chris
Hannam, James
Hopkins, Johnny - Contents:
- Introduction: Industry Overview and Theoretical Approaches; Getting Started: Building Teams and Understanding Management Functions; Artist Development Strategies; Creating a Buzz; Music Marketing; Public Relations and Promotion; Online Music: Media Platforms, Music Streaming and Music Recommendation; Concerts and Festivals; Branding and Sponsorship; Copyright, Funding and Revenue Streams; Beyond the Music: Well-Being and Equality; Conclusion;
- Edition:
- 1st
- Publisher Details:
- Los Angeles : SAGE
- Publication Date:
- 2022
- Extent:
- 1 online resource
- Subjects:
- 780.68
Music trade -- Management
Music -- Marketing - Languages:
- English
- ISBNs:
- 9781529789256
- Related ISBNs:
- 9781526497390
9781526497383 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.673888
- Ingest File:
- 10_013.xml