Advertising design by medium : a visual and verbal approach /: a visual and verbal approach. (2022)

• Record Type: Book
• Further Information: Note: Robyn Blakeman.
• Authors: Blakeman, Robyn, 1958-
• Contents: Introduction Chapter 1: Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative Chapter Two: Conceptual Development Chapter Three: Getting Attention and Delivering an Informative Message Chapter Four: Visuals and Their Voice in Advertising Chapter Five: Type as a Design Element Chapter Six: The Many Visual and Verbal Voices of Color Chapter Seven: The Stages Of Design Chapter Eight: Layout Options and What They Say Chapter Nine: Spokespersons and Character Representatives as Part of the Concept Chapter Ten: Graphic Design, Logo and Package Development Chapter Eleven: Writing Copy That Strategically Promotes The Brand and Talks to the Target Chapter Twelve: Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles Chapter Thirteen: The Design Behind Broadcast Chapter Fourteen: Making it Big and Taking it on the Road: Out-of-Home and Transit Advertising Chapter Fifteen: Direct Marketing: The Old Guard Chapter Sixteen: What Makes Internet and Social Media Marketing Work? Chapter Seventeen: What Makes Mobile Work Chapter Eighteen: Campaign and Visual and Verbal Uniformity Across Multiple Mediums Chapter Nineteen: Pitching, Approvals and Deadlines Glossary Bibliography Index About the Author
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 659.132; Advertising copy; Advertising layout and typography
• Languages: English
• ISBNs: 9781000551396; 9781000551365; 9781003255123
• Related ISBNs: 9781032185552; 9781032183596
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.