UX research methods for media and communication studies : an introduction to contemporary qualitative methods /: an introduction to contemporary qualitative methods. (2022)

• Record Type: Book
• Further Information: Note: Angela M. Cirucci and Urszula M. Pruchniewska.
• Authors: Cirucci, Angela M; Pruchniewska, Urszula M
• Contents: Section 1: Introduction 1. What is UX? 2. Biased Digital Structures and UX 3. How Did We Get Here? 4. Interfaces and Navigation Section 2: Preparing Your Study 5. Design Thinking Mindset 6. Planning a UX Research Project 7. Reporting and Presenting Findings Section 3: Methods 8. Traditional Research Methods Overview: Interviews, Focus Groups, Qualitative Surveys, Observations, and Thematic Analyses 9. Emotional Journey Mapping 10. Screenshot Diaries 11. Breakup and Love Letters 12. Contextual Inquiry 13. Personas and Scenarios 14. Problem Trees 15. Cognitive Mapping 16. Brain Writing and Darkside Writing 17. Card Sorting and Tree Testing 18. Heuristic Evaluations and Walkthroughs as Critical Analysis 19. Usability Testing 20. A/B Testing
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 004.019; Human-computer interaction -- Research -- Methodology; User-centered system design -- Research -- Methodology; User interfaces (Computer systems) -- Testing; Qualitative research
• Languages: English
• ISBNs: 9781000532463; 9781000532425; 9781003181750
• Related ISBNs: 9781032020785; 9781032018669
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.