Demand-driven business strategy : digital transformation and business model innovation /: digital transformation and business model innovation. (2022)

• Record Type: Book
• Further Information: Note: Cor Molenaar.
• Authors: Molenaar, Cor
• Contents: 1. Introduction 2. Demand-Driven Versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization 4. Community-Based Digital Business Models: Platforms 5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model 6. Transforming Existing Business to Succeed in a Demand-Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product-as-a-Service in Practice 14. Business Models and Comparison
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.406; Organizational change; Management -- Technological innovations; Business planning
• Languages: English
• ISBNs: 9781000532104; 9781000532098; 9781003226161
• Related ISBNs: 9781032127651; 9781032127668
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.