User research : improve product and service design and enhance your UX research /: improve product and service design and enhance your UX research. (2022)

• Record Type: Book
• Further Information: Note: Stephanie Marsh.
• Authors: Marsh, Stephanie
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction - Why is user research so important?; Section - ONE: The fundamentals - What good research looks like; <ul style='padding-top:0;list-style:none;'>Chapter - 02: Planning, objectives and legalities in user research; Chapter - 03: Best practice in user research - Who, what, why and how; Chapter - 04: Managing user research logistics - Agencies, facilities and contracts; Section - TWO: Selecting and using user research methods; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Usability testing - Observing people doing things; Chapter - 06: Content testing - What do people think your content means?; Chapter - 07: Card sorting - Understanding how people group and relate things; Chapter - 08: Surveys - How to gauge a widespread user response; Chapter - 09: User interviews - Understanding people's experience through talking to them; Chapter - 10: Diary studies - How to capture user research data over time; Chapter - 11: Information architecture validation - Does the structure of your information work for your users?; Chapter - 12: Ethnography - Observing how people behave in the real world; Chapter - 13: Contextual inquiry - Interviewing people in their own environment; Chapter - 14: A/B Testing - A technique to compare different options; Chapter - 15: Getting the best out of stakeholder workshops; Chapter - 16: Guerrilla research - Running fast-paced research in the real world; Chapter - 17: How to combine user research methodologies; Section - THREE: Analyzing and presenting your data; <ul style='padding-top:0;list-style:none;'>Chapter - 18: Content analysis - A method of coding and making sense of your qualitative data; Chapter - 19: Affinity diagramming - Understand your data through identifying its themes; Chapter - 20: Prioritizing issues and user needs - What’s important and what to work on next; Chapter - 21: Making recommendations - How to make your research findings actionable; Chapter - 22: Creating executive summaries and detailed reports to present results; Chapter - 23: Using video playback to present your research results; Chapter - 24: Using personas to communicate user characteristics and behaviours; Chapter - 25: Using mental models to visualize how users think and identify opportunities; Chapter - 26: Using journey and experience maps to visualize user research data; Chapter - 27: Using scenarios and storyboards to represent the user journey; Chapter - 28: Using infographics to translate numerical and statistical data; Chapter - 29: How to recommend changes to visual, interaction and information design; Chapter - 30: Conclusion
• Edition: Second edition
• Publisher Details: London : KoganPage
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 004.019; Human-computer interaction; User-centered system design; Customer relations
• Languages: English
• ISBNs: 9781398603585
• Related ISBNs: 9781398603608; 9781398603578
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
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