Buzz : real-life lessons in word-of-mouth marketing /: real-life lessons in word-of-mouth marketing. (2010)

Record Type:: Book
Title:: Buzz : real-life lessons in word-of-mouth marketing /: real-life lessons in word-of-mouth marketing. (2010)
Main Title:: Buzz : real-life lessons in word-of-mouth marketing
Uniform Title:: Anatomy of buzz
Further Information:: Note: Emanual Rosen.
Other Names:: Rosen, Emanuel (Manu), 1953-
Rosen, Emanuel (Manu), 1953-
Edition:: Revised and updated
Publisher Details:: London : Profile Books
Publication Date:: 2010
Extent:: 1 online resource (320 pages)
Subjects:: 659.1042
Word-of-mouth advertising
Word-of-mouth advertising -- Case studies
Languages:: English
ISBNs:: 9781847651563
1847651569
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.652134
Ingest File:: 07_019.xml