Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /: a complete step-by-step guide to strategy, tactics, tools and measurement. (2022)

• Record Type: Book
• Further Information: Note: Daniel Rowles.
• Authors: Rowles, Daniel
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Section - ONE: Digital branding in perspective; <ul style='padding-top:0;list-style:none;'>Chapter - 01: What digital branding really means; Chapter - 02: Focusing on value; Chapter - 03: Considering the user journey; Chapter - 04: Objectives and authenticity; Section - TWO: The digital toolkit; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Social media; Chapter - 06: Search; Chapter - 07: Mobile; Chapter - 08: Online advertising; Chapter - 09: E-mail marketing; Chapter - 10: CRM and marketing automation; Chapter - 11: From integration to transmedia campaigns; Section - THREE: Digital brand strategy and measurement; <ul style='padding-top:0;list-style:none;'>Chapter - 12: Measuring digital branding; Chapter - 13: Primaries and indicators; Chapter - 14: The role of analytics; Chapter - 15: Bridging the gaps; Chapter - 16: The importance of asking questions; Chapter - 17: Conclusions
• Edition: Third edition
• Publisher Details: London : KoganPage
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.82702854678; Branding (Marketing); Internet marketing
• Languages: English
• ISBNs: 9781398603196
• Related ISBNs: 9781398603202; 9781398603189
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.