Portraying older people in advertising. (2021)
- Record Type:
- Book
- Title:
- Portraying older people in advertising. (2021)
- Main Title:
- Portraying older people in advertising
- Further Information:
- Note: Thomas E. Robinson II.
- Authors:
- Robinson, Thomas E, 1962-
- Contents:
- I. INTRODUCTION Purpose of the Study II. REVIEW OF LITERATURE, Older Individuals on Television, Older Individuals in Magazine Advertising, Older Individuals on Television Advertisements, Older Individuals’ Response to Advertising, III. METHODOLOGY Explaining the Coding Instrument, Magazines, Newspapers, Television IV. ANALYSIS OF DATA, V. SUMMARY AND CONCLUSIONS
- Edition:
- 1st
- Publisher Details:
- New York : Garland Science
- Publication Date:
- 2021
- Extent:
- 1 online resource
- Subjects:
- 659.108460973
Older people in advertising -- United States - Languages:
- English
- ISBNs:
- 9781000526691
- Related ISBNs:
- 9781000525212
9781003249719 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.658222
- Ingest File:
- 07_032.xml