The New Business Road Test : The New Business Road Test UK Import /: The New Business Road Test UK Import. (2017)

• Record Type: Book
• Further Information: Note: John Mullins.
• Authors: Mullins, John
• Contents: PART 1: Road test your new business idea 1 Our opportunity: why will or won't this work? 2 Will the fish bite? 3 Is this an attractive market? 4 Is this an attractive industry? 5 Competitive and economic sustainability: how long can we dance? 6 What drives your entrepreneurial or investment dream? 7 Can you and your team execute? 8 Your connections matter: which matter most? 9 Develop your opportunity: put the seven domains to work 10 What entrepreneurs and investors should do before pressing 'Start' PART 2: A toolkit for your road test 11 How to learn what you don't know you don't know 12 Who needs investors? 13 Market analysis worksheet 14 Industry analysis checklist 15 Do-it-yourself marketing research for your new business road test 16 Evidence-based forecasting 17 Have you got what it takes? 18 Getting help with your road test.
• Edition: Fifth edition
• Publisher Details: Harlow : FT Publishing International
• Publication Date: 2017
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: Entrepreneurship; Small businesses & self-employed
• Languages: English
• ISBNs: 9781292208411; 1292208414
• Related ISBNs: 9781292208398
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.