Visual Merchandising for Fashion. (2021)

• Record Type: Book
• Further Information: Note: Sarah Bailey, Jonathan Baker.
• Authors: Bailey, Sarah; Baker, Jonathan
• Contents: IntroductionChapter 1: Research and Design - Visual design development; Model making and experimentation; Concept development; Presentation and communication of design concepts; 25 visual themes; Interview; Interview; ActivitiesChapter 2: Display Design Basics – Line; Composition; Texture; Colour; Lighting; Interview: focus on lighting; ActivitiesChapter 3: Space Planning Principles - Store architecture and retail formats; Space hierarchy; Space planning layouts; Customer navigation; Journey to sale; Case study; ActivitiesChapter 4: Displaying Merchandise - Retail windows; Mannequins: best practice guide; Selection of fashion merchandise; Landscaping; Fixtures; Case study; Case study; ActivitiesChapter 5: The Customer Experience - Designing the customer experience; Where do visual merchandisers work?; Working in the visual merchandising industry; Portable and pop-up stores; Interview; ActivitiesChapter 6: The Future of Visual Merchandising - Shopping trends and innovations; Technology and digital visual merchandising – expanded; Sustainability – expanded; Internationalisation; Case study: technology; Interview: online visual merchandiser; ActivitiesAppendix – Resources; Glossary: expanded from first edition; Index; Acknowledgements.
• Edition: Second edition
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2021
• Extent: 1 online resource (232 pages)
• Subjects: Fashion design & theory; Business & Economics -- Industries -- Fashion & Textile Industry; Design -- Fashion; Fashion & textiles: design
• Languages: English
• ISBNs: 9781350071605; 1350071609
• Related ISBNs: 9781350071599
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.