Social media influencers in strategic communication. (2021)

• Record Type: Book
• Further Information: Note: Edited by Nils S. Borchers.
• Editors: Borchers, Nils S
• Contents: Introduction - The Authentic Friend: How Strategic Communication Discovered Social Media Influencers Nils S. Borchers 1. Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication Nadja Enke and Nils S. Borchers 2. The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influencers Liselot Hudders, Steffi De Jans and Marijke de Veirman 3. Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements Kylie Sng, Tsi Ying Au and Augustine Pang 4. Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication Jamie Woodcock and Mark R Johnson 5. A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication Essi Pöyry, Matilde Pelkonen, Emma Naumanen and Salla-Maaria Laaksonen 6. Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka and Hanna Reinikainen
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 659.2; Public relations; Business communication; Strategic planning; Social media -- Economic aspects; Internet personalities
• Languages: English
• ISBNs: 9781000525342; 9781000523881; 9781003181286
• Related ISBNs: 9781032019802
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.