Business on a mission : how to build a sustainable brand /: how to build a sustainable brand. (2021)
- Record Type:
- Book
- Title:
- Business on a mission : how to build a sustainable brand /: how to build a sustainable brand. (2021)
- Main Title:
- Business on a mission : how to build a sustainable brand
- Further Information:
- Note: Andy Last.
- Authors:
- Last, Andy
- Contents:
- From West Kirby to Kibera and back again – the historical context Diverging Agendas and the Age of Transparency How Sustainable Brands are Winning on Wall Street The Commercial Benefits of a Social Mission What Makes a Good Social Mission? How to Build a Sustainable Brand Communications as a Change Driver Strange Bedfellows – the power of partnerships The Year Everything Changed The Future
- Edition:
- Second edition
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource
- Subjects:
- 658.827
Branding (Marketing)
Social responsibility of business - Languages:
- English
- ISBNs:
- 9781000469752
9781000469738
9781003176817 - Related ISBNs:
- 9781032010243
9781032009414 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.657360
- Ingest File:
- 07_029.xml