Fashion Management : A Strategic Approach /: A Strategic Approach. (2018)

• Record Type: Book
• Further Information: Note: Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee.
• Authors: Varley, Rosemary; Roncha, Ana; Radclyffe-Thomas, Natascha; Gee, Liz
• Contents: 1. Introducing a strategic approach to fashion management2. Strategic Planning for fashion organisations3. Fashion Marketing4. International Growth Strategy in fashion markets5. Financial management in fashion6. Fashion Brand management7. Fashion marketing communications8. Fashion Merchandise Management9. Fashion Supply Chain Management10. Fashion Retail Management11. Managing Fashion Customers12. Managing fashion responsibly13. Managing risk in fashion14. People Management: A strategic approach.
• Publisher Details: London : Bloomsbury Academic
• Publication Date: 2018
• Extent: 1 online resource (325 pages)
• Subjects: Business & Economics -- General; Distributive industries
• Languages: English
• ISBNs: 9781350315792; 1350315796
• Related ISBNs: 9781137508188
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.