Advertising and Promotional Culture : Case Histories /: Case Histories. (2017)

• Record Type: Book
• Further Information: Note: P David Marshall, Joanne Morreale.
• Authors: Marshall, P. David; Morreale, Joanne
• Contents: Introduction: The Strange Cases of Advertising 1. From Production to Consumption: The Rise of Patent Medicines 2. Building Consumer Culture: The Department Store and Mail Order Catalogue 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products 4. Traditional and Ambient Advertising: Targeting Children Through Cereal 5. Volkswagen and the Creative Revolution 6. The Meaning of Design and Design of Meaning: The IKEA Experience 7. Globalization and Advertising: The Case of Nike 8. Advertising and Politics: Selling Presidents as Soap 9. The Institutionalization of Branding and Branding of Self 10. Advertising and Social Action: Dove and Real Beauty 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange Conclusion.
• Publisher Details: London : Bloomsbury Academic
• Publication Date: 2017
• Extent: 1 online resource (266 pages)
• Subjects: Cultural studies; Media studies; Social Science -- Popular Culture; Social Science -- General; Social Science -- Media Studies; Popular culture
• Languages: English
• ISBNs: 9781350306400; 1350306401
• Related ISBNs: 9781137026248
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.