Technology Entrepreneurship : Bringing Innovation to the Marketplace /: Bringing Innovation to the Marketplace. (2020)

• Record Type: Book
• Further Information: Note: Natasha Evers, James Cunningham, Thomas Hoholm.
• Authors: Evers, Natasha; Cunningham, James; Hoholm, Thomas
• Contents: PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION 1. Policy and environmental conditions for technology entrepreneurship 2. Technology entrepreneurs and new technology ventures 3. Technology transfer from universities PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION. 4. Innovation and diffusion of technology in products and services 5. Intellectual Property and Routes to Commercialisation 6. Business modelling: value creation in lean start-ups PART III MARKET OPPORTUNITY AND STRATEGY 7. Market Validation and Analysis 8. The Marketing Strategy 9. The Business Plan and Pitching PART IV GROWING AND MANAGING THE NEW VENTURE 10. Developing teams and building the organisation 11. International Entrepreneurship 12. Funding and Financing New Ventures.
• Edition: Second edition
• Publisher Details: London : Bloomsbury Academic
• Publication Date: 2020
• Extent: 1 online resource (417 pages)
• Subjects: Entrepreneurship; Business & Economics -- Production & Operations Management; Business & Economics -- Entrepreneurship; Research & development management
• Languages: English
• ISBNs: 9781350304864; 1350304867
• Related ISBNs: 9781352011173
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.