New Venture Creation : A Framework for Entrepreneurial Start-ups /: A Framework for Entrepreneurial Start-ups. (2018)

• Record Type: Book
• Further Information: Note: Paul Burns.
• Authors: Burns, Paul
• Contents: I. RESEARCH PHASE Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your industry and markets II. BUSINESS MODEL DEVELOPMENT PHASE Market segments and value propositions 4. Structuring your business model 5. Crafting your value proposition and branding Marketing plan 6. Developing your marketing mix 7. Communicating your value proposition 8. Scalability and growth Operations plan 9. Legal foundations 10. Managing operations and risk Resources 11. Managing and leading people 12. Financial resources Financial plan 13. Preparing and using financial forecasts III. LAUNCH AND VALIDATION PHASE Business model and business plan 14. Preparing, using and validating the business plan.
• Edition: Second edition
• Publisher Details: London : Bloomsbury Academic
• Publication Date: 2018
• Extent: 1 online resource (484 pages)
• Subjects: Corporate finance
• Languages: English
• ISBNs: 9781350304833; 1350304832
• Related ISBNs: 9781352000504
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.