Regulating digital marketing : the European approach /: the European approach. (2021)

• Record Type: Book
• Further Information: Note: Antonio Nicita, Antonio Manganelli.
• Authors: Nicita, Antonio; Manganelli, Antonio
• Contents: 1 Introduction: digital transformation, big techs, and public policies.- 2 New economy(ies), new economics and new 'digital' rights.- 3 Big Techs, Market Power and Public Policies.- 4 Big techs and on-line information system.- 5 Private power and public policies: between antitrust and regulation.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 338.064; Electronic commerce -- Government policy; Information technology -- Economic aspects -- European Union countries; Economic policy -- Data processing
• Languages: English
• ISBNs: 9783030893880
• Related ISBNs: 9783030893873
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.