Big data in small business : data-driven growth in small and medium-sized enterprises /: data-driven growth in small and medium-sized enterprises. (2021)

• Record Type: Book
• Further Information: Note: Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg.
• Editors: Pedersen, Carsten Lund; Lindgreen, Adam; Ritter, Thomas, 1970-; Ringberg, Torsten
• Contents: Contents: Introduction 1 Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg PART I FOUNDATIONS: GETTING THE BASICS RIGHT 1 Building small business utopia: how artificial intelligence and Big Data can increase small business success 11 Karen G. Mills and Annie V. Dang 2 GDPR compliant processing of big data in small business 27 Jan Trzaskowski 3 Big Data and SMEs 40 Vania Sena and Sena Ozdemir PART II CAPABILITIES: GETTING DIGITIZATION RIGHT 4 Value-creation for Industry 4.0 and SMEs' data-driven growth: strategies and resource alignment 64 Bieke Struyf, Wouter Van Bockhaven and Paul Matthyssens 5 Analyzing and developing digitization capabilities for data-driven projects in SMEs 104 Carsten Lund Pedersen and Thomas Ritter 6 How a glass-processing SME developed its big data competence 117 Joel Mero, Heikki Karjaluoto and Tanja Tammisalo 7 Big data in and for small business: data excellence in SMEs through engagement in university partnerships 129 Shirley Y. Coleman PART III FUNCTIONS: GETTING ALL BUSINESS AREAS INTO BIG DATA MODE 8 Capitalizing on human capital analytics in small and medium-sized enterprises 146 Frederikke Amalie La Cour Nygaard and Dana Minbaeva 9 How experimental data can optimize e-learning 164 Camilla Nellemann and Torben Pedersen 10 How do big data impact business market relationships? 174 Poul Houman Andersen 11 Revenue blueprinting: identifying growth potential using customer data and customer insights 193 Henrik Andersen and Thomas Ritter PART IV TRANSFORMATIONS: GETTING THERE THE RIGHT WAY 12 Transforming small and medium-sized enterprises (SMEs) to digitally enabled landscapes 211 Bård Tronvoll, Christian Kowalkowski and David Sörhammar 13 Facilitating big data transformation in Danish SMEs: insights for managers 228 Pernille Rydén and Helle Rootzén Index.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.022028557; Small business -- Data processing; Big data -- Economic aspects; Data mining -- Economic aspects
• Languages: English
• ISBNs: 9781839100161
• Related ISBNs: 9781839100154
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.