Strategic luxury management : value creation and creativity for competitive advantage /: value creation and creativity for competitive advantage. (2021)

• Record Type: Book
• Further Information: Note: David Millán Planelles.
• Authors: Planelles, David Millán, 1976-
• Contents: Part 1: The Concept of Luxury 1. The Concept of Luxury: Past, Present and Future Part 2: Principles of Luxury Value Creation: The Essence of Luxury 2. The Need for a Managerial Approach: Luxury and Strategy 3. The Essence of Luxury: Unveiling the Luxury Value Creation Process Part 3: Principles of Creativity-Driven Industries: The Nature of Luxury 4. The Luxury Firm and the Role of Creativity 5. Luxury as a Creative Industry: The Creative Value System Part 4: Principles of Luxury Competition: The Means of L uxury 6. Principles of Business Level Rivalry: The Means of the Luxury Firm 7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power 8. The Future of Luxury
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 338.47; Luxury goods industry -- Management; Luxuries; Strategic planning
• Languages: English
• ISBNs: 9781000472486; 9781000472455; 9781003015321
• Related ISBNs: 9780367858346; 9780367858377
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.