Political advertising in the United States. (2021)
- Record Type:
- Book
- Title:
- Political advertising in the United States. (2021)
- Main Title:
- Political advertising in the United States
- Further Information:
- Note: Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout.
- Authors:
- Fowler, Erika Franklin
Franz, Michael M, 1976-
Ridout, Travis N, 1974- - Contents:
- List of Illustrations Preface 1 Introduction Why Study Political Advertising? Four Key Arguments History of Campaign Advertising Tracking Advertising Plan of the Book Discussion Questions Notes 2 The Regulation of Advertising The Rules of Campaign Financing The Impact of the Rules Conclusion Discussion Questions Notes 3 The Volume and Content of Political Advertising on Television Volume of Television Advertising Tone of Television Advertising Issues in Television Advertising Conclusion Discussion Questions Notes 4 The Challenge of Online Advertising What is Digital Advertising? Digital Ad Spending in 2020 What Digital Advertising Looks Like Understanding the Online Ad Landscape The Bad and Good of Online Advertising Conclusion Discussion Questions Notes 5 How Ads Are Created and Tested The Elements of a Political Ad Making the Ad Conclusion Discussion Questions Notes 6 Buying and Targeting Political Advertising on Television Buying Decisions Outlets for Political Advertising Targeting Political Advertising The Changing Media Landscape and Its Effect on Voters Examining Ad Targeting Through Ad Airings and Media Consumption Data Conclusion Discussion Questions Notes 7 Studying the Persuasive Effects of Advertising The History of Media Influence Research and Current Challenges What We Know About Advertising’s Ability to Persuade How Do We Know What We Know? The Importance of Research Design Conclusion Discussion Questions Notes 8 Beyond Persuasion: Mobilization and OtherList of Illustrations Preface 1 Introduction Why Study Political Advertising? Four Key Arguments History of Campaign Advertising Tracking Advertising Plan of the Book Discussion Questions Notes 2 The Regulation of Advertising The Rules of Campaign Financing The Impact of the Rules Conclusion Discussion Questions Notes 3 The Volume and Content of Political Advertising on Television Volume of Television Advertising Tone of Television Advertising Issues in Television Advertising Conclusion Discussion Questions Notes 4 The Challenge of Online Advertising What is Digital Advertising? Digital Ad Spending in 2020 What Digital Advertising Looks Like Understanding the Online Ad Landscape The Bad and Good of Online Advertising Conclusion Discussion Questions Notes 5 How Ads Are Created and Tested The Elements of a Political Ad Making the Ad Conclusion Discussion Questions Notes 6 Buying and Targeting Political Advertising on Television Buying Decisions Outlets for Political Advertising Targeting Political Advertising The Changing Media Landscape and Its Effect on Voters Examining Ad Targeting Through Ad Airings and Media Consumption Data Conclusion Discussion Questions Notes 7 Studying the Persuasive Effects of Advertising The History of Media Influence Research and Current Challenges What We Know About Advertising’s Ability to Persuade How Do We Know What We Know? The Importance of Research Design Conclusion Discussion Questions Notes 8 Beyond Persuasion: Mobilization and Other Effects of Advertising Does Advertising Influence Our Political Participation? What Do We Learn from Advertising? Do We Accurately Perceive Advertising and Campaign Tone? Does Advertising Affect Our Trust in the Political System? Does Advertising Affect Our Health as a Society or Reflect a Just and Equal Society? The Darker Side of Campaign Appeals Conclusion Discussion Questions Notes 9 The Future of Political Advertising and Its Role in Our Society Technological Change Changes in Regulation Broader Impacts of Political Advertising Conclusion Discussion Questions Notes Glossary Index … (more)
- Edition:
- Second edition
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 324.730973
Advertising, Political -- United States
Television in politics -- United States
Political campaigns -- United States - Languages:
- English
- ISBNs:
- 9781000468090
9781000468083
9781003165712 - Related ISBNs:
- 9780367761493
9780367761479 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
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- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.649770
- Ingest File:
- 07_014.xml