Strategic sports event management. (2021)
- Record Type:
- Book
- Title:
- Strategic sports event management. (2021)
- Main Title:
- Strategic sports event management
- Further Information:
- Note: Guy Masterman.
- Authors:
- Masterman, Guy
- Contents:
- Introduction 1 The Sports Event Industry 2 Event Organizations 3 The Sports Event Planning Process 4 Impacts and Legacies 5 Financial Planning and Control 6 Event Revenue Maximization 7 The Bidding Process 8 Event Implementation 9 Marketing Planning and Implementation 10 Innovative Communications 11 Sports Event Sponsorship 12 Research and Evaluation
- Edition:
- Fourth edition
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 796.0694
Sports tournaments -- Management
Strategic planning - Languages:
- English
- ISBNs:
- 9781000468007
9781000467963
9781003046257 - Related ISBNs:
- 9780367494650
9780367494667 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.644554
- Ingest File:
- 06_040.xml