Sports marketing : a strategic perspective.: a strategic perspective. (2021)

• Record Type: Book
• Authors: Shank, Matthew D; Lyberger, Mark R
• Contents: Part I: Contingency Framework for Strategic Sports Marketing 1 Emergence of Sports Marketing 2 Contingency Framework for Strategic Sports Marketing Part II: Planning for Market Selection Decisions 3 Research Tools for Understanding Sports Consumers 4 Understanding Participants as Consumers 5 Understanding Spectators as Consumers 6 Segmentation, Targeting, and Positioning Part III: Planning the Sports Marketing Mix 7 Sports Product Concepts 8 Managing Sports Products 9 Promotion Concepts 10 Promotion Mix Elements 11 Sponsorship Programs 12 Pricing Concepts and Strategies Part IV: Implementing and Controlling the Strategic Sports Marketing Process 13 Implementing and Controlling the Strategic Sports Marketing Process Appendix A Appendix B Illustration Credits
• Edition: Sixth edition
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 796.0698; Sports -- United States -- Marketing; Sports -- Economic aspects -- United States
• Languages: English
• ISBNs: 9780429638169; 9780429641336; 9780429030673
• Related ISBNs: 9780367141646; 9780367141653
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.